Meet Kacie Serls: From Amazon Ads to Retail8

Kacie Serls: Building Better Retail Strategy, One Brand at a Time

Kacie Serls is the founder and director of Retail 8 Consulting, a boutique strategy firm working with brands across Australia, New Zealand, and the US. Her background includes over 15 years in digital marketing — with a standout six-year tenure at Amazon where she helped launch their advertising business in ANZ.

Throughout her career, Kacie has worked with over 150 brands ranging from global ecommerce leaders to emerging DTC players. Her expertise spans paid media, SEO, content strategy, marketplace audits, and full-funnel growth planning.

“I’ve always believed strategy should be actionable, not theoretical,” Kacie says. “Brands don’t need more data. They need direction.”

That mindset powers Retail 8 — a consultancy designed to cut through the noise and deliver tailored strategies grounded in real business goals. Whether she’s guiding a founder through their first media plan or helping an enterprise client restructure their ecommerce growth stack, Kacie brings clarity, speed, and results.

When she’s not working with clients, Kacie mentors up-and-coming marketers, contributes to retail trend panels, and stays close to the creative side of digital through brand storytelling and campaign work.

Her favorite part of the job?

“Watching a brand unlock momentum. That moment when the strategy clicks — and suddenly, everything starts to move.”

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