About us

Our Story

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Our Mission

We’re here to decode retail media, one impression at a time. Our mission is to get to understand your business as if we worked for you, understand your customer journey, and align media strategy with what truly drives conversion. We ask the hard questions, listen like it’s our job (because it is), and build plans that deliver ROI, not just reports.

Our Culture

We run lean so your margins stay mean. Our team is small but stacked with retail media firepower, from tentpole event planning to budget pacing. We believe in transparency, agility, and keeping things refreshingly jargon-free (unless it’s the good kind).

Our Approach

Our retail media roots run deep, starting at Amazon, where we learned the art and science of making ad dollars work. Today, we help brands navigate the ever-evolving retail media ecosystem, from sponsored products to offsite amplification, making sure every listing and dollar is optimised for performance and purpose.

Who We Are
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Founded by Kacie Serls, ex-Amazon Ads founding team member in Australia, our consultancy was created to fill a gap in the market: true retail media expertise from people who’ve been in the trenches.

At Amazon, Kacie saw how often brands were advised by media experts who understood the ad platforms, but not the retail realities.

kacie@retail8consulting.com
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At Retail8, we bring both sides together. Our team combines deep retail knowledge with sharp media strategy to help brands make smarter, more effective decisions with their media investment.

We’re here to simplify the complex, ask the right questions, and deliver strategies that drive meaningful results.

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We combine retail experience with digital precision.

We deliver tailored marketing strategies backed by real-world results, helping brands grow smarter, not louder.

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Retail Media Strategies That Perform
We build and manage campaigns across Amazon Ads, eBay, Coles 360, Meta, Google, Microsoft and more. Focused on profits, not just reach or Return on Ad Spend.
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Visibility Optimisation For Search & AI
We audit, plan, and execute across category structures, brand pages, navigation, images, and more, ensuring your brand and products are easily discoverable by search engines and AI models.
where we excel

Our Expertise

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Data-Driven Decisions

We rely on real insights, not guesses, to shape strategy, track results, and drive performance across every channel.

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Seamless Channel Integration

From Meta to Google to Amazon, we help unify your brand’s presence and performance across platforms.

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Agile Strategy Execution

We move fast, stay flexible, and adjust campaigns in real time ensuring your strategy evolves with the market.

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Partnership, Not Just Service

We collaborate closely with our clients, becoming an extension of your team, not just another agency.

Members

Meet Our Team

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Esther Howards
Founder & CEO
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Ronald Richard
Marketing Head
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Bessie Cooper
Creative Director
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Cameron Williamson
Brand Manager
Honors

Our Awards

Creative Agency of the Year

Recognizing our creativity, innovation, and exceptional client service in the field of design and marketing.

Industry Association
2024

Leadership in Innovation

Acknowledging our leadership role in driving innovation within our industry, inspiring others to embrace creativity and push boundaries.

Business Magazine
2023

Marketing Campaign of the Year

Commending our strategic marketing campaign that achieved remarkable results and made a significant impact on brand awareness and engagement.

Marketing Association
2022

Innovation Excellence Award

Recognizing our continuous innovation efforts and groundbreaking solutions that have pushed the boundaries of creativity and technology.

Industry Association
2021

Customer Satisfaction Award

Recognizing our dedication to customer satisfaction and excellence in client service, as evidenced by high client ratings and positive feedback.

Customer Service Institute
2020
FAQ’S

Frequently Asked Questions

150+
Brands Worked With
Recognized for excellence in creativity & digital marketing.
16+
Years in Digital Retail
From launching Amazon Ads in ANZ to building strategies for ecommerce brands — we know what moves the needle.
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1
What’s Retail8’s approach to revisions?
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2
How does Retail8 protect my data?
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3
What makes Retail8 different from other consultancies?
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4
Do you offer partnerships or ongoing support?
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5
How do I get started or request a proposal?
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if you are launching a product from scratch or scaling an established brand, we can Help.

Get in Touch
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