Beyond Consulting: Our Approach to Advisory & Equity Partnerships

Beyond Consulting: Our Approach to Advisory & Equity Partnerships

For most clients, we operate as strategic consultants — helping guide digital growth through paid media, SEO, content, and ecommerce strategy.

But for the right brands, we go deeper.

Our Advisory & Equity Partnerships are designed for founders and operators looking for more than services — they want strategic input, long-term collaboration, and a partner who’s invested in the outcome.

Why We Offer This Model

Retail 8 was built to be agile, strategic, and impact-driven. We know how much faster brands can grow when they have a partner who brings not just execution — but experience and accountability.

“When we step into an advisory or equity role, we’re treating your brand like our own,” says founder Kacie Serls. “That’s what shifts everything.”

Who It’s For

• Early-stage or scaling brands who need consistent strategic input
• Founders with lean teams looking to plug in real marketing leadership
• Operators who want hands-on guidance, not just high-level slides

What We Bring to the Table

• Strategic advisory (monthly calls, quarterly planning, etc.)
• Paid and organic channel guidance
• Ecommerce and marketplace growth planning
• Hiring and vendor oversight
• Brand positioning and pitch development
• Introductions and industry connections
• Long-term performance tracking

Equity, When It Makes Sense

In some cases, we offer equity-based involvement — especially when there's mutual alignment, product-market fit, and room to grow. Every deal is different, and we structure partnerships that are fair, flexible, and founder-friendly.

Let’s Build, Together

This model isn’t for everyone — and that’s the point. It’s built for ambitious brands ready to move fast and think long-term.

Interested in talking about a deeper partnership?

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